The Southwest Meat Association was founded in 1957 by a group of Texas meat packers who came together to form an organization that would unite packers/processors with the goal of promoting goodwill, friendship, education, legislation, and better labor relations within the meat industry. The association was formally incorporated as the Texas Independent Meat Packers Association, and has evolved through several names into the association it is today. SMA provides information and assistance to packer and processor members across the country, with a scope far exceeding that with which SMA was founded. While our industry operates in an unprecedented regulatory environment, it is increasingly important to establish links with companies of similar interests, and working together, influence positive public policy and promote business growth for the mutual benefit of all members.
Today, SMA assists member companies in 37 states nationwide.
Our Mission
SMA's mission is supporting U.S. processors and their suppliers through networking, advocacy, education, and regulatory expertise.
Vision Statement
SMA’s vision is to be the nation's leading food industry association whose members cultivate a culture of excellence through shared core values, enhancing opportunities for their long-term success.
Core Values
Family
Leadership
Integrity
Excellence
Credibility
Culture
Responsive
Family-oriented
Honest
Loyalty
Inclusive
Actions
Advocacy
Regulatory Support
Technical Assistance
Education
Networking
Information Services
Scholarship Fundraising
What Our Members Are Saying
“Southwest Meat Association provides us a comfort level when dealing with Federal Agencies. Their knowledge base is extensive and the caring and commitment for each member is exceptional. When you have an issue, they quickly help you with a solution. Their ability to reach out to the correct Agency person, anywhere in the country is a difference maker.”
–Ken Cable, Sysco Specialty Meat Group
“Over the years of working together, a meaningful partnership has developed between our company and SMA. We feel this partnership is critical in running a business today.”
–Mark Mar, Quality Sausage Company, Dallas, TX
“Membership in SMA has been invaluable to the success of this company.”
–David Ruff, Morrilton Packing Company
“SMA’s annual conventions are fantastic! The speakers are always quite informative and always current on the topics discussed.”
–Bobby Yarborough, Manda Fine Meats, Baton Rouge, LA
Sara Scott on Gate-to-Plate Perspective & Marketing Meat on Value (Not Price)
bymeatpeople
Neil interviews Sara Scott at the MEAT Forum. Sara shares her background growing up on a Central Valley, California cow-calf and stocker operation, studying ag business and marketing at Oklahoma State, and building a career at Certified Angus Beef working with retail and foodservice buyers, packers, and processors—giving her a “gate to plate” view of the supply chain. Now based in southeast Kansas with her husband Travis and two kids, she runs Sara Scott Coaching, helping meat companies define their ideal customer and sharpen messaging to stop competing on price and start competing on value. She discusses bridging producer-consumer knowledge gaps without overwhelming audiences, why marketers suffer from the “curse of knowledge,” retailer pricing tactics like good-better-best and loss leaders, and the importance of trust, relationships, and industry networks such as SMA.