‘Sausage Royalty’ Rodney Roth of Double R Brand Foods
bymeatpeople
Neil interviews Rodney Roth, CEO of Double R Brand Foods. Roth shares insights into his family’s multi-generational business, starting from his grandfather, a Holocaust survivor and butcher, to his current leadership. The discussion covers the origins of the family business, the success and challenges faced, the introduction of innovative products such as sausage slices, and the importance of marketing and consumer relations. Rodney also talks about his involvement in the community and the role of his sons in continuing the family legacy. The episode is filled with anecdotes about historical figures related to the business and strategic moves that have kept the brand competitive and growing over the years.