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Brian Sapp on the Fatback Pig Project, White Oak Pastures & Building a Meat Business
bymeatpeople
Neil interviews Brian Sapp about his career and the Fatback Pig Project. Sapp explains Fatback began in 2011 by converting an underused 1996 emu plant in Eva, Alabama into a hog slaughter and fabrication facility, backed by partners including Jim ’N Nick’s Bar-B-Q and others, based on a “three-legged stool” of customer, supply, and distribution. Early plans struggled due to small-plant costs and higher-priced pork for foodservice, but the business was later revived around 2020–2021. Sapp recounts entering meat in 2004 via the University of Florida meat lab and judging, then being hired by Will Harris to build and run White Oak Pastures’ processing plant in 2008, learning he needed help to scale. He discusses SMA’s value, cash-flow pressures, and leaving slaughter in 2023 for relief, briefly consulting before returning as Fatback’s operating partner, and mentions Burning Tree Smokehouse/Barbecue opened in Birmingham in March.