“Southwest Meat Association provides us a comfort level when dealing with Federal Agencies. Their knowledge base is extensive and the caring and commitment for each member is exceptional. When you have an issue, they quickly help you with a solution. Their ability to reach out to the correct Agency person, anywhere in the country is a difference maker.”
Sign-up to receive meat industry news, regulatory updates, SMA event registrations, and more.
By submitting this form, you are consenting to receive marketing emails from: Southwest Meat Association. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Recorded in Fort Worth during the Cowtown/Southwest meat judging contest, Neil interviews Dr. Mark Miller of Texas Tech about meat judging’s role in recruiting and developing talent for the meat industry and the friendly-but-intense rivalries among top programs. Miller explains how contests expose students to major processors, retailers, and the broader supply chain, creating lifelong bonds and a “family” culture that extends into careers. He shares his own path into meat judging, his background growing up on a dairy farm, and his belief that the growth and longevity of meat judging are guided by faith. Miller describes SMA as transformational for small processors through safety and quality resources, and for universities through scholarships, internships, and community connection. He outlines Texas Tech’s meat science program, Red Raider Meats as a for-profit experiential business, extensive outreach at major shows, and the recent surge to record participation. The episode closes with Miller’s views on NIL and Texas Tech athletics, emphasizing culture and relationships over money.